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Michigan Sports Betting Numbers At Lowest Since Last Summer

The dog days of summer hit the Michigan market hard




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The dog days of summer barked early and often for the Michigan online sports betting world, as online sportsbook handle fell in July to $206.1 million, down from June’s $270 million. This was the lowest handle since last August’s $192.3 million number, according to figures released Thursday by the Michigan Gaming Control Board.

Of course, with baseball being the only “big four” game in town, sportsbooks all over America see their summer numbers drop. If there is one bright spot here for Michigan operators, this July’s number was decently above last July’s $188 million handle.

The sportsbooks’ gross betting receipts totaled $21.6 million for a hold of 10.4%, certainly indicating Michigan bettors aren’t exactly hitting a home run with their baseball bets.

As a result of the lower volume of action, tax payments totaled a mere $815,408 to the state and another $386,186 to the city of Detroit. 

Here comes DraftKings

Through it all, FanDuel maintained its grip on the top spot in handle with a $60.1 million month, though DraftKings – the former (and perhaps future) No. 1 — was nipping at FanDuel’s heels with a $57.5 million July. BetMGM came in third at $44.6 million.

All three of the big books — the trio represented 78.6% of the market — saw their numbers tumble from the prior month.

Fourth and fifth place saw a switcheroo, as Caesars — for the first time — beat out Barstool. Caesars’ handle came in at $15.4 million, Barstool $13.1 million.  

Sixth place was PointsBet at $4.3 million, followed by BetRivers at $3.5 million and FOX Bet at $1.5 million.

WynnBet was next at $1.4 million, and Soaring Eagle continued its strong showing with a record $1.3 million month. 

At the bottom of the order was FireKeepers at $1.1 million, Parx at $800,782, Golden Nugget at $639,855, Four Winds at $401,628, and TwinSpires at $368,165.

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