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U.S. Integrity Gives FireKeepers Casino ‘More Coverage’ In Renewed Partnership

New deal reinforces top integrity monitor’s ‘vast and robust’ tribal relationships




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Last week, U.S. Integrity (USI) announced that it had signed a new agreement to provide integrity monitoring services to FireKeepers Casino in Battle Creek, which is owned by the Nottawaseppi Huron Band of the Potawatomi.

According to a press release, USI will analyze data to identify irregular in-game developments and sports wagering patterns that might signal illicit betting activity at both Dacey’s Sportsbook and FireKeepers’ mobile platform, which launched nearly two years ago.

“Having USI as a partner ensures the safest bets for our guests, as we have the ability to identify potentially suspicious wagering activity in real time,” said Jim Wise, vice president of marketing and sports/online gaming at FireKeepers, which is the title sponsor of the FireKeepers Casino 400 NASCAR race at Michigan International Speedway.

Tribal business ‘a healthy section’

Speaking to MI Bets, USI’s head of business development, Ali Schempp, called the company’s tribal partnerships “a healthy section” of its business, adding, “If you split our verticals into three sections, you have regulators, our league properties, and then the operators, which are not only sportsbooks themselves, but also the tribal properties that have sportsbooks. The tribal presence is vast and robust and a relationship we value immensely.”

Schempp went on to note that USI had particularly strong relationships with tribal gaming properties in Arizona, Michigan, North Carolina, and Wisconsin, and had agreements in place with “almost every single tribe that’s launched sports betting in Washington state.”

Specific to the new FireKeepers agreement, Schempp said, “In terms of what they’ve expanded, we’re giving them more coverage.”

Photo: Sean Gardner/Getty Images