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‘Don’t Regret The Bet’ Campaign Wins Third Award In As Many Months

Responsible gambling initiative keeps racking up global plaudits




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If it seems like nary a month goes by without the Michigan Gaming Control Board’s “Don’t Regret the Bet” PSA campaign scooping up another national award, that’s because the responsible gambling initiative, created in partnership with the East Lansing-based public relations firm King Media, just nabbed its third such honor in as many months.

This time around, the campaign has been recognized with a 2023 Platinum MarCom Award. This follows a Platinum Viddy Award in August and a Platinum dotCOMM Award in September.

“When you look at the creativity and innovation that ‘Don’t Regret the Bet’ brings to the advertising and marketing landscape, coupled with its ability to break through the noise of gambling ads that are widely prevalent, it’s nothing short of remarkable,” MGCB Executive Director Henry Williams said in a press release. “This latest award recognition from MarCom just goes to show we have an effective campaign — and that’s good news for the citizens of Michigan because it demonstrates our commitment to promoting responsible gaming messaging that works and that people remember.”

Stiff competition worldwide

An international competition, the MarCom Awards received 6,500 entries from around the world, with winners in 300 categories selected by the Association of Marketing and Communication Professionals.

The press release noted that the “Don’t Regret the Bet” campaign was judged alongside submissions from the likes of AARP, Amazon Business, the American Heart Association, Bloomberg, Caterpillar, Citi, Fidelity Investments, Fifth Third Bank, John Deere, and Proctor & Gamble.

Photo: Hennadii Minchenko/ Ukrinform/Future Publishing via Getty Images