BetMGM Leads Pack As Michigan Online Casinos Win $27.5 Million Over 10 Days

BetMGM accounted for nearly 38 percent of the state's online casino market in the first 10 days of operation in Michigan.
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The BetMGM online casino hit the jackpot in the first 10 days of operation in Michigan with over $11 million in gross gaming revenue, accounting for nearly 38% of all online casino gaming in the state between the launch date of Jan. 22 and the end of the month.

DraftKings’ casino operation came in second, with $6,922,607 in gross receipts, and FanDuel came in a close third, with $6,633,734.

Fourth place was Stars Casino — despite starting a week late — with $1,975,021 (which includes the peer-to-peer platform PokerStars).

Fifth place was BetRivers with $1,352,747, and WynnBET was next with $721,916. Golden Nugget — which was considered a dark horse candidate to be a major online casino player in Michigan, as it remains an unlikely dominant force in New Jersey — somewhat disappointed with $489,631 in receipts for the period. Bringing up the rear were William Hill at $122,013 and TwinSpires at $60,642.

All told, the online casinos won $29,354,294 from players in 10 days of action. After adjusting for promotional credits, the online casinos were winners to the tune of $27,538,672.

How does this compare to the state of New Jersey? In December, the most recent month of data from the Garden State’s U.S.-leading online casino market, the iCasinos and poker platforms won $99,450,065 from bettors.

About $27.5 million in 10 days for the Michigan regulated online casinos is a strong start.

Thirteen month wait worth it

Online casinos launched Jan. 22 in Michigan at noon, with eight casinos beginning operation that day. Stars came online a week later.

The Michigan Gaming Control Board and the state’s commercial and tribal casinos will begin a new era Jan. 22 with the launch of regulated online gaming and sports betting,” Richard S. Kalm, MGCB executive director, said in a press release at the time. “Michigan residents love sports and, judging by inquiries we’ve received, eagerly anticipate using mobile devices to place bets through the commercial and tribal casinos. Online gaming and sports betting will provide the casinos with new ways to engage with customers while the state and local communities will benefit from taxes and payments on wagering revenue.”

It was December 2019 when Gov. Gretchen Whitmer signed a comprehensive sports betting and iCasino bill into law, and nearly 13 months later, Michigan residents were able to play casino games — including poker — online.

Internet gaming operators are off to a good start in Michigan,” said Kalm in a press release Wednesday. “The taxes and payments from online gaming will provide funding for K-12 students, the city of Detroit and Michigan tribal communities.”

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