The Stars Group Inks Online Gambling Deal With Michigan Tribe


One online gambling giant is wasting no time seeking entry into the state of Michigan following its legalization of online/mobile sports wagering and internet casinos last month.

On Monday morning, The Stars Group announced it entered into an online gambling market access agreement with the Little Traverse Bay Bands of Odawa Indians Gaming Authority. The Odawa agreement gives TSG “first skin market access,” according to a presser. TSG would have to receive regulatory approval from Wolverine State gambling regulators in order to implement the partnership.

It appears the centerpiece of the arrangement is launching the FOX Bet online/mobile sportsbook in the state. TSG recently reached a deal to combine forces with FanDuel parent Flutter Entertainment.

“We are excited to announce this agreement with the Odawa tribe, which further strengthens our market access as we work to continue to build our FOX Bet business into one of the leaders in the emerging U.S. online betting and gaming market,” Robin Chhabra, Chief Executive Officer of FOX Bet, said in the presser.

Odawa statement

The tribe also touted the TSG deal, saying in a statement: “The tribe’s partnership with The Stars Group extends beyond our reservation and places the thrill of world class sports betting and online gaming under every finger-tip sliding across a touch screen in the state of Michigan.”

Odawa, which operates the Odawa Mackinaw City Casino and Odawa Petoskey Casino in northern Michigan, will receive an undisclosed revenue share from the operation.

Under Michigan’s recently passed online gambling bill, tribal and commercial casinos can partner with three brands, one for sports betting, one for poker, and one for online casino. Unlike in neighboring Indiana, a casino in Michigan can’t have multiple sports betting skins.

TSG is definitely not done inking online gambling deals in the state.

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Brian Pempus

Brian served as a senior reporter and online content manager for Card Player Magazine for nearly a decade before joining USBets in October 2018. He is currently focused on legal and regulated sports betting and online gaming. He's an avid jiu-jitsu practitioner in his free time.

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