A 15th Online Sportsbook Is Coming After Soaring Eagle Inks Kambi Deal

It finally appears Michigan will get its 15th -- and, at least for now -- final online sportsbook
15th Online Sportsbook in Michigan

Michigan is inching closer to a 15th online sportsbook option, as Saginaw Chippewa Gaming Enterprises has signed with Kambi Group on a multi-channel sportsbook partnership deal.

While no dates have been announced, this will allow Soaring Eagle to open for business at some point. It holds the 15th online sportsbook skin, and the only one that is currently unused.

In the meantime, the deal will allow Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel to open their own brick-and-mortar sportsbooks.

Kambi, which in recent months lost a top customer in DraftKings, has made a point to partner with numerous tribal operators across the country.

A key part of Kambi’s strategy has been to partner with market leaders and local heroes, and Saginaw Chippewa Gaming Enterprises certainly fulfils that criteria,” Kristian Nylén, Kambi’s chief executive officer, said in a press release. “Through its popular Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel properties, Saginaw Chippewa Gaming Enterprises has established a formidable brand and a large customer database in Michigan. At Kambi, we know what it takes to create a leading sportsbook product and we look forward to helping Saginaw Chippewa Gaming Enterprises deliver exciting sports betting experiences to its patrons.”

A long wait

As for the tribe? This finally gets sports betting into its toolbox.

We are thrilled to announce our partnership with Kambi Group,” said Melinda Coffin, the CEO of Saginaw Chippewa Gaming Enterprise. “Our loyal guests and Soaring Eagle team have been anxiously looking forward to sports betting at our casinos. We look forward to working with Kambi Group and providing a great experience for our guests.”

And while the ink is dry on this deal, it is worth noting this announcement comes almost a year to the day after the tribe announced a sportsbook would be opening at the Soaring Eagle and Saganing Eagles Landing properties in early 2021. For reasons unexplained in the press release, that was simply not in the cards. 

Photo: Shutterstock


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