It’s officially a baker’s dozen on the sportsbook front in Michigan, as the Nottawaseppi Huron Band of Potawatomi Indians and their platform provider partner, NYX Digital, were granted authorization by the Michigan Gaming Control Board (MGCB) to begin online sportsbook and casino operations at noon on Monday, July 12.
The online sportsbook and online casino will be operating under the FireKeepers Casino Hotel brand.
“We welcome the addition of FireKeepers Casino and partner NYX Digital to Michigan’s growing online gaming and sports wagering market,” said MGCB Executive Director Henry Williams in a press release. “The tribe’s representatives provided key support for development of the laws signed in 2019 that allow federally recognized tribes in Michigan to seek licenses for internet casino gaming and online sports betting. Their participation will generate revenue to support K-12 education, economic development and the Nottawaseppi Huron Band’s tribal community.”
Firekeepers joins FanDuel, DraftKings, BetMGM, BetRivers, Barstool, PointsBet, William Hill, Golden Nugget, FOX Bet, WynnBet, Twin Spires, and Four Winds in the sportsbook market. As it stands, only two sportsbooks — Parx and Soaring Eagle — that have been approved by the MGCB have yet to launch.
Before FireKeepers, the last sportsbook to launch in Michigan was Four Winds, which opened for online business on Feb. 15.
Casinos grow to 14
Firekeepers’ online casino is the 14th online casino operation to launch in the state, joining BetMGM, FanDuel, DraftKings, BetRivers, WynnBet, Stars, Golden Nugget, Four Winds, TwinSpires, PointsBet, Parx, and William Hill.
Since its launch on Jan. 22, the Michigan sportsbook market has taken in $1.26 billion in handle (with $9.9 million in adjusted gross sports betting receipts), while the online casino market has destroyed expectations, with over $369 million in adjusted gross receipts through May 31, setting itself up for a billion-dollar first year, which would nearly double pre-launch legislative estimates.