The Tigers’ partnership with BetMGM will feature branding on scoreboards in Comerica Park, promotions, social media content, and more.
“We’re excited to expand our relationship with BetMGM to feature the Detroit Tigers and Comerica Park,” Peter Kent, the Tigers’ senior vice president of corporate partnerships, said in a press release. “Our fans will enjoy the enhancements this partnership provides to their experience, both at the ballpark and in rooting on the Tigers from home.”
Signs, signs, everywhere there’s signs
The multi-year deal will have BetMGM integrated throughout the Tigers’ digital and social platforms. It will also feature signage on the out-of-town scoreboard and the speed pitch LED board.
“From day one, it’s been a priority for us to develop deep relationships with Michigan’s beloved sports teams,” BetMGM Chief Revenue Officer Matt Prevost said in the release. “We look forward to our partnership with the Detroit Tigers and engaging with their fan base to offer best-in-class promotions and benefits only available on BetMGM.”
One interesting wrinkle: BetMGM, part of the MGM Resorts family, of course has the MGM Grand Detroit, a downtown casino with a sportsbook. It is a chief competitor of the MotorCity Casino Hotel, the property owned by the Ilitch family, which also owns the Tigers. MotorCity’s sportsbook partner is FanDuel, but as of yet, there have been no synergetic announcements combining the team with the family’s casino partner.
The Tigers’ season starts Thursday with a home tilt at 1:10 p.m. against the division rival Cleveland Indians. The Tigers are clearly using 2021 as a rebuilding year, but the future is bright with five of the top 38 prospects in Fangraphs’ ranking of minor league talent getting ready for their call-ups. The up-and-comers are highlighted by Spencer Torkelson, last year’s No. 1 pick, whom Fangraphs calls “arguably the best college hitter in the last decade.”