Rush Street Launches ‘CityCasts’ In Detroit, Three Other U.S. Markets

Motor City among four markets included in initial podcast roll-out
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On Wednesday, Rush Street Interactive announced that it is premiering “city-specific” sports betting audio and video podcasts across the U.S. for its BetRivers and PlaySugarHouse gambling brands.

The content, available on the likes of Spotify and Apple Podcasts, is part of what is called CityCasts, and delivers fresh “news, analysis and insights to help sports bettors make more informed wagering decisions” every weekday. Currently, the locally tailored podcasts are available in Detroit, Pittsburgh, Philadelphia, and Chicago. Rush Street is based out of the Windy City.

“These CityCasts are locally focused, which is consistent with our strategy to offer our players Hometown Sportsbooks, and offer authentic and credible breakdowns specific to each host’s home market,” said Richard Schwartz, CEO of RSI, which operates BetRivers. “The hosts’ expert analysis will assist BetRivers and PlaySugarHouse bettors in making knowledgeable sports betting decisions, whether they’re experienced or brand new to the action.”

Plans to launch in four additional markets

Rush Street is planning to launch the show “in the coming weeks” for New York, Denver, Los Angeles, and Washington, D.C., with other markets potentially coming aboard in the future. It is worth noting that California hasn’t yet legalized sports betting. BetRivers, which is the sports betting brand for Rush Street, is live in Colorado, Iowa, Illinois, Indiana, Michigan, Pennsylvania, and Virginia.

In the month of July, BetRivers handled $2.6 million in wagers in Michigan, about 1.3% of the statewide handle. BetRivers trailed far behind the likes of DraftKings and FanDuel, which each handled more than $50 million during that month in the Wolverine State.

Rush Street’s move to offer its customers betting media content follows similar moves from rival books.

Image credit: Shutterstock

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