When it comes to the online casino game in Michigan, BetMGM could probably hit on a hard 20 and pull an ace right now, as it is — by far — the clear leader in the space after the Michigan Gaming Control Board released February’s numbers.
After the big three, PokerStars (and its casino) had a strong showing, with $5.7 million in gross receipts, followed by Barstool’s entry into the online casino world with $5.2 million. From there, it went like this: BetRivers, $4.3 million; WynnBET, $2.5 million; Golden Nugget, $2.2 million; TwinSpires, $1.1 million; William Hill, $360,484; and Four Winds, $214,457.
In total, the online casinos in Michigan brought in over $79 million last month, and they paid out over $18 million in taxes. Adjusted receipts, after promo money was taken into account, was $75 million.
Online sports betting is counted separately. The sportsbooks together won $9.4 million last month.
First full month in the books
The first full month of online casino play in Michigan came on the heels of a gangbusters start in January, with eight casinos (with PokerStars a week later) coming online on Jan. 22.
In those first 10 days, the casinos took in more than $29 million. Even after adjusting for promotional credits, there was more than $27 million split among the casinos, with BetMGM accounting for nearly 40%.
It was a robust beginning to an era that was years in the making.
“The Michigan Gaming Control Board and the state’s commercial and tribal casinos will begin a new era Jan. 22 with the launch of regulated online gaming and sports betting,” Richard Kalm, MGCB executive director, said in a press release at the time. “Michigan residents love sports and, judging by inquiries we’ve received, eagerly anticipate using mobile devices to place bets through the commercial and tribal casinos. Online gaming and sports betting will provide the casinos with new ways to engage with customers while the state and local communities will benefit from taxes and payments on wagering revenue.”
It was December 2019 when Gov. Gretchen Whitmer signed a comprehensive sports betting and iCasino bill into law, and nearly 13 months later, Michigan residents were able to play casino games — including poker — online.
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