Jalen Rose is joining the likes of Barry Sanders and Chris Chelios in promoting the BetMGM online gambling platform in the state of Michigan.
Rose, a former collegiate basketball player for the University of Michigan, officially linked up with BetMGM on Monday, according to an announcement. Terms of the deal were not disclosed. The deal comes just days ahead of the March Madness tournament.
Michigan has a No. 1 seed for the tournament this year.
The tournament is almost here, got to give the people what they want!
— BetMGM 🦁 (@BetMGM) March 15, 2021
Rose, also a former NBA player, will promote the book along with Sanders, a former Detroit Lions star, and Chelios, a former Detroit Red Wings great. Rose is an ABC/ESPN analyst for NBA games, but he won’t be promoting BetMGM via ABC/ESPN. ESPN has its own sportsbook partner.
“The excitement around sports and the growth of sports betting, and BetMGM in particular, this year has been special to witness,” Rose in a statement. “I’m beyond excited to go from a spectator to a player joining the BetMGM team, continuing to defy industry expectations.”
Rose seemed to imply that BetMGM has defied industry expectations, which is a bit of hyperbole. The demand for legal sports wagering was apparent well before the floodgates opened for legal operators, and it’s no surprise at all that MGM has quickly emerged as a leading operator.
So far, we only have betting handle figures from the first 10 days of Michigan online sports betting. BetMGM was in fourth place. Figures from February will be out this week.
The press release indicated Rose will make appearances at the retail sportsbook at MGM Grand Detroit as part of his role as brand ambassador, but it didn’t specify any dates or events.