Detroit Lions’ Great Barry Sanders Signs Deal To Promote BetMGM Sportsbook

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Barry Sanders — who could probably still rush for 1,200 yards today at age 52 — is going to be back in the spotlight, recently signing a multi-year promotional agreement with BetMGM.

Sanders will serve as one of the company’s “brand ambassadors,” starring in marketing campaigns and making appearances, both virtually and in-person.

“I’m excited to be a part of the BetMGM team and hop on the ride of the fastest-growing sports betting app in the business,” said Sanders in a press release. “Typically, I am the one breaking records in Michigan, but it is amazing to see what BetMGM already has accomplished in my home state.” 

While no concrete announcements have been made, it would not surprise to see the former Heisman winner and Detroit Lions star make numerous appearances on behalf of BetMGM at both the MGM Grand Detroit and at Lions games, as the company is the first official betting partner of the Lions.

A big get for BetMGM

“It’s an honor and surreal moment for all of us at BetMGM to team up with Barry Sanders,” said Matt Prevost, the chief revenue officer of BetMGM. “Adding Barry to the BetMGM family brings a new level of excitement and the potential for us to create unique experiences for our customers.” 

Sanders, who played 10 years with the Lions, was named the NFL’s Most Valuable Player in 1997 and was inducted into the Pro Football Hall of Fame in 2004.

Sanders will appear at both public and private events, meet BetMGM players and MGM Resorts M life Rewards loyalty members, be featured in BetMGM’s social media content, and will also make appearances on radio and television programs, both in Detroit and nationally.

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